Data Analytics in Retail Industry

 Retail Analytics 

Why big data is a big deal?

The evolving COVID-19 situation is complex, causing the retail industry to witness a drastic 
change and a considered and well managed response by retailers will have a major bearing on 
how well they ride these waves. Retailers are now looking up to Data Analytics to have that extra 

competitive edge over others but most importantly, to be able to survive the pandemic.

Data Analytics in this industry helps retailers in finding better ways to reach the customers, 
predicting their demand, personalizing the experience of customers, ensuring customer 
satisfaction, and most importantly, improving their business’ operational efficiency.  


Personalizing customer experience 

The success of any business is solely based on how happy their customers are and how well they 
are being served. A happy customer is the one who is loyal as well. Data analytics will help 
retailers in anticipating a customer’s demand and therefore empower them in taking effective and 
customer-centric decisions and thus personalizing their marketing based on consumer data. 



Anticipate demand 

To survive in the ever-advancing technological and social media world, retailers are supposed to 
be a step ahead of the customers. Through data analytics, retailers will be able to generate 
insights on customer habits which would help them in understanding their products and services 
which are most in-demand and the ones they should stop offering. It would also empower them 
to predict the next big thing in the retail industry and then fabricate new products according to 
the current trends in the market. 



Customer relationship management 

Retailers are also focused on using analytics to identify new sources of revenues to improve top 
line growth, as well as identify and implement profitable customer relationship management 
(CRM) strategies. To fully leverage big data in today’s retailing environment, CRM strategies 
must be location specific, time specific and channel specific in addition to being customer specific.


Gain insight on customer journey and behavior 

As your customers interact with your brand across channels, retail analytics can help you 
understand their behavior all along their buying journey. This insight can help you build stronger 
relationships by informing the types of offers and experiences you provide.

Optimize supply chain management and logistics 

Enterprises can also use retail data to optimize back-end supply chain management and logistics. 
Modern data analytics systems allow retailers to use all of their historical purchase and stock 
data to more accurately predict demand for products and dynamically manage their inventory 
levels. A retailer can use this data to target locations with a high density of consumers that are 
underserved in its retail market. 




How can data analytics help retailers improve operational performance? 

Operational decisions: To improve operational performance across all channels, retail data 
analytics can help retailers and suppliers monitor store-level demand in real time to ensure 
bestselling items remain in stock.

Are you ready to train yourself and your team on DATA ANALYTICS skills? 
 


Let Vijay Computer Academy helps you.  
 
Vijay Computer Academy offers Data Analytics Bootcamp in center and online with live 
instructors where you will be trained as a data analyst or business analyst in just 14 to 20 
weeks. We are committed to preparing our students for success through our world-class IT 
training , personalized career counseling and job search assistance. ​
 
The Data Analytics Bootcamp allows you to learn from skilled instructors and gain 
real-world experience by getting involved on complex projects. You will also build a 
comprehensive portfolio along the way, giving you the confidence, you need to tap into the 
industry. 








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