Vijay Computer Academy Global

  Retail Analytics   Why big data is a big deal? The evolving COVID-19 situation is complex, causing the retail industry to witness a drastic   change and a considered and well managed response by retailers will have a major bearing on   how well they ride these waves. Retailers are now looking up to  Data Analytics  to have that extra   competitive edge over others but most importantly, to be able to survive the pandemic. Data Analytics in this industry helps retailers in finding better ways to reach the customers,   predicting their demand, personalizing the experience of customers, ensuring customer   satisfaction, and most importantly, improving their business’ operational efficiency.     Personalizing customer experience   The success of any business is solely based on how happy their customers are and how well they   are being served. A happy customer is the one who is loyal as well.  Data analytics  will help   retailers in anticipating a customer’s demand and therefore empower 

In a survey conducted by Bloomberg Businessweek Research Services, nearly 97% of business owners reported that they had adopted analytics in their company.  Leading-edge companies in every industry are using data analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses. The challenge is to understand how data analytics can help your business and begin to address any issues you believe are most important to short- and long-term success. So how can data analytics help your daily business? Enables Personalization  The primary goal that most organizations aim to achieve through big data analytics is to enhance the customer experience. Data analytics offers a roadmap on the kinds of marketing messages that can be conveyed to prospective consumers to nurture them. Better Customer Targeting Finding the right tools to ex